The year 2023 brought a fresh breeze of innovation in the automotive industry, with Toyota making a bold move by reintroducing the Toyota Crown in the United States. This iconic model last graced American roads in the 1950s, and its return is certainly stirring up excitement. Replacing the Avalon, the 2023 Toyota Crown is a luxury sedan that stands out in a world dominated by SUVs. In this article, we’ll delve into the details of the 2023 Toyota Crown Platinum trim, exploring its unique features, performance, and overall value.
A Unique Look and Two-Tone Elegance:
One of the first things you’ll notice about the 2023 Toyota Crown is its distinctive two-tone exterior. The Platinum trim offers a special Supersonic Red two-tone design that sets it apart from the rest. With Supersonic Red adorning the sides and front, combined with a black painted hood, roof, and trunk lid, it’s an eye-catching combination. This two-tone feature is exclusive to the Platinum trim, making it a true head-turner on the road.
Front-End Styling and Lighting:
Moving to the front, the 2023 Toyota Crown boasts some unique Toyota design elements. The front fascia features triple LED beam headlights, turn signals, and a striking daytime running lamp that runs seamlessly across the center section. The lower corners of the front end are adorned with silver trim, which adds a touch of elegance. The gloss black plastic around the grille is nicely accented by a triangular crisscross design, adding texture to the overall look. There’s even a hidden forward-facing camera for added convenience.
Wheels and Tires:
The Crown Platinum rides on impressive 21-inch multi-spoke wheels with a gloss black machine aluminum finish. These wheels are paired with Michelin Primacy tires for a well-balanced performance. With all-wheel drive, power is delivered to both the front and rear, thanks to an electric motor on the rear axle. The tire size is 225-width with a 45-series sidewall, and the Platinum trim features suspension tuning for a sportier ride. A slight downside is the flat black plastic around the fender openings, which could be improved by painting it to match the body color.
Luxurious Interior:
Stepping inside, the interior of the 2023 Toyota Crown Platinum trim offers a clean and elegant design. Soft-touch materials line the door panels, while the JBL premium sound system with 11 speakers provides excellent audio quality. The centerpiece of the cabin is the new 12.3-inch infotainment system. It offers wireless Apple CarPlay and Android Auto, as well as driver profile customization. The system is responsive and user-friendly, and it even allows you to view energy flow, displaying information on the battery pack, engine, and all-wheel drive components. The Crown Platinum also includes heated and ventilated front seats, a heated steering wheel, and dual-zone climate control.
Practical Rear Seats:
Rear-seat passengers will find a comfortable space with plenty of legroom and headroom. The rear door panels feature soft-touch materials and a small pocket, which can hold various items. There are two USB-C ports and air vents for rear passenger comfort. One downside is the lack of ventilated seats in the rear, which might be expected in a top-tier luxury trim. However, the rear seats are foldable, allowing for additional cargo space.
Ample Cargo Space:
The trunk of the 2023 Toyota Crown is roomy, with 16 cubic feet of space for your cargo needs. The cargo floor is set low, which makes loading and unloading items easy. You can also fold down the rear seats in a 60/40 split to accommodate larger items. What’s truly impressive is the presence of a spare tire in the trunk, a rarity in today’s automotive landscape. This ensures you won’t be stranded on the roadside due to a flat tire.
Efficient Powertrain:
Under the hood, the 2023 Toyota Crown Platinum is powered by a 2.4-liter turbocharged inline-four engine coupled with an electric motor on the rear axle, providing a combined output of 340 horsepower and 400 pound-feet of torque. This power is sent to all four wheels via a six-speed automatic transmission. The Crown Platinum can accelerate from 0 to 60 mph in about 5.4 seconds, making it a spirited performer. Moreover, it’s a hybrid, offering improved fuel efficiency with an estimated 29 mpg in the city and 32 mpg on the highway.
Smooth and Comfortable Ride:
One of the key highlights of the 2023 Toyota Crown is its smooth and comfortable ride. The suspension is tuned for a more luxurious experience in the Platinum trim, ensuring a pleasant driving experience. The vehicle handles well on the highway, and it’s known for its quiet cabin, making it perfect for long trips. The Crown Platinum also comes with a full suite of Toyota’s safety features, including blind spot monitoring, lane keep assist, adaptive cruise control, and emergency brake assist.
2023 Toyota Crown price
As for the price, the 2023 Toyota Crown Platinum trim starts at an MSRP of $53,000. It offers a compelling combination of luxury and performance, making it a strong contender in the luxury sedan segment. If you’re in search of a 2023 Toyota Crown, this elegant sedan is worth a closer look. It brings a touch of regal elegance and an exciting hybrid powertrain, making it an intriguing choice for discerning car buyers.
Verdict
The 2023 Toyota Crown Platinum is a unique luxury sedan with a striking design and a hybrid powertrain. It offers an alternative for those looking for a luxury vehicle without opting for the SUV trend. While there are some areas that could use refinement, such as the body roll during cornering, the Crown Platinum excels in providing a comfortable and efficient driving experience.
