Toyota has launched its all-new land cruiser 300 series kicking off the next chapter in the legendary off-roader storage history. Newly constructed from the ground up, the all-new 300 series takes the capability, durability and reliability of the iconic land cruiser nameplate to new levels.it has also made advancements in safety comfort performance and technology. Key upgrades include; a new 3.3 litre v6 twin-turbo diesel engine, and a bold new exterior design underpinned by Toyota’s new global architecture TNGA platform. Also available, Advanced driver assistance technologies to provide superb on-road performance and unmatched off-road capability.

 The 2023 land-cruiser 300 series range also offers customers more options than ever with two new flagship variants. The luxury Sahara Zx and the off-road focus GR sport join the core GX, GXL, VX and Sahara range. The Sahara ZX offers unmatched levels of comfort and style for land cruiser buyers. The GR Sport is the most off-road capable land cruiser yet, with its world-first electronic kinetic dynamic suspension system, stabilizer bar control system and front and rear locking differentials as standard.

The land cruiser 300 series can be identified by its strong design language combining trademark land cruiser features. With a new powerful and emotive styling that is equal parts form and function, the land cruisers cabin blends luxurious style with functionality. Increased space and flexibility ensure long and taxing journeys through the wilderness are done in utmost comfort. Upfront is a more modern horizontal dash supported by a blocky centre stack topped with a widescreen infotainment display. A smaller display splits the twin analogue gauges in the instrument cluster. owing to its off-road purpose, all of the buttons and switches are old-school physical pieces, not hyper-modern touch-sensitive panels. Toyota says all functions should be easy to operate by feel while off-roading.

All land cruiser variants are powered by a new generation 3.3 litre v6 twin-turbo diesel engine producing 227 kilowatts and 700-newton meters. This is 27 kilowatts and 50 newton-meters increase over the v8 it replaces. The v6 engine is mated exclusively to a segment-first 10-speed torque converter automatic transmission that improves response and fuel economy. Not only that, it helps reduce noise, vibration and harshness. thanks to its new generation engine. intelligent transmission and weight-saving measures fuel economy have reduced On the combined cycle, compared with the outgoing v8 to 8.9 litres per 100 kilometres.

Weight reduction has been achieved through a range of measures including the extensive use of aluminium on the bonnet roof doors and rear hatch. Innovative spot welding techniques and lighter more compact components also contribute to weight reduction. The 300 series retains the land cruiser’s 3500 kilograms brake towing capacity offering effortless towing.  Thanks to a combination of greater torque the sophisticated 10-speed transmission and a stronger more stable chassis. A tow wiring harness is also now offered as standard making the process of connecting a trailer easier than ever.

Being a new vehicle from the ground up, improved safety is a major focus. Toyota has included a large amount of new technology even in the base GX model. pre-collision safety, all-speed active cruise control abs with brake assist and lane departure alert. with brake to steer can be found in the base GX, there are also 10 airbags onboard and a reverse camera as standard. Interestingly, there are eight colour choices available with solid metallic and mica metallic paint finishes on the table

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